Google Trusted Stores With Your ShopSite Website

Google Trusted Stores is a feature you can setup for your website if you have a Google Account.  You will need to have a verified website in Google. Google Trusted Stores is another way to let online shoppers know that you are a verified, secure, and trusted website.  Customers are encouraged to report feedback on your website. Shoppers can hover over or click on the Google Trusted Stores logo on your website to see your company's standing with Google Stores.

To set this up, you will need to add some custom JavaScript to all your store pages.  You will also need to get your Google Product ID for all your products (this can be done by moving this information into an extra product field).  Follow the instructions below for adding the Google Trusted Stores code to your website.

1. Add Google Product ID For Products Into An Extra Product Field. For this example, I will be placing the Google Product ID in the extra product field 10.  Do this by downloading your products database (Utilities > Database > Download).  You only need to download your product identifier field (either name or SKU), and the Google Product ID field.  Once you have downloaded the file and saved it to your computer, re-upload it into your store.  When you get to the step where you can map the product fields, click on the link to map the fields, and change the Google Product ID field to the Product Field 10, then complete the upload. 
   Note: If you are already using the extra product field 10, you will want to use a different product field.
     
2. Begin Setting Up Your Google Trusted Stores Account. If you have a Google Account for your business, you can go to http://www.google.com/trustedstores/merchants/, to begin setting up your Google Trusted Stores account.  Go through the process until you need to place the JavaScript code on your website, then go onto step 3.
    
3. Paste Code Below Onto All Store Pages. The code below should be added to all store pages.  It should be included in the template.  What I would suggest is create an include file called "GoogleTrustedStoresPageCode" and paste this code into that include file, replacing the red fields below with your specific store information.  Then include the include file at the bottom of the page code in all the template types (in your page template and search template DEFINE PAGE section, product template DEFINE MORE_INFO_PAGE section, and the cart template DEFINEs).  For example, in your page template, at the bottom of the template it should look similar to:
   
   [-- INCLUDE GoogleTrustedStoresPageCode PROCESS --]
   </body>
   </html>
   [-- END_DEFINE PAGE --]
   
   You will also want to add the following VAR tag to the TOP of all your templates (except the product template).
   
   [-- VAR.Field10 "" --]
   
   
   Your product template should be slightly different.  In the product template, you will want to place the following VAR tag in both the [-- DEFINE PRODUCT --] and [-- DEFINE MORE_INFO_PAGE --] sections.
   
   [-- VAR.Field10 PRODUCT.Field10 --]
   
   
   Here is the JavaScript for the include file:
   
   <!-- BEGIN: Google Trusted Store -->
   <script type="text/javascript">
     var gts = gts || [];
     gts.push(["id", "555555"]);
     gts.push(["google_base_offer_id", "[-- IF VAR.Field10 --][-- VAR.Field10 --][-- ELSE --]90014c3c-6d63-11e1-9ced-000a5e410845[-- END_IF --]"]);
     gts.push(["google_base_subaccount_id", "555555"]);
     gts.push(["google_base_country", "ISO 3166-1"]);
     gts.push(["google_base_language", "ISO 639-1"]);
     (function() {
       var scheme = (("https:" == document.location.protocol) ? "https://" : "http://");
       var gts = document.createElement("script");
       gts.type = "text/javascript";
       gts.async = true;
       gts.src = scheme + "www.googlecommerce.com/trustedstores/gtmp_compiled.js";
       var s = document.getElementsByTagName("script")[0];
       s.parentNode.insertBefore(gts, s);
     })();
   </script>
   <!-- END: Google Trusted Store -->
   
   Note: 90014c3c-6d63-11e1-9ced-000a5e410845 in the code above should be replaced with ANY of your products' Google Product ID number.
    
4. Add JavaScript To Your Thank You Screen. The last step involves adding the JavaScript code below into the DEFINE THANK_YOU section of your shopping cart template.  Again, replace the red information below with your specific store information.
   <script type="text/javascript">
   var d = new Date();
   var seven_date = d.getDate()+7;
   if (seven_date < 10) {var seven_date_two = "0" + seven_date;}
   else {var seven_date_two = seven_date;}
   var curr_month = d.getMonth();
   if (curr_month < 10) {var curr_month_two = "0" + curr_month;}
   else {var curr_month_two = curr_month;}
   var curr_year = d.getFullYear();
   var weekDate =(curr_year + "-" + curr_month_two + "-" + seven_date_two);
   var prodNum = number_products;
   document.write("<div id=\"gts-order\">");
     document.write("<span id=\"gts-o-id\">" + ss_ordernum + "<\/span>");
     document.write("<span id=\"gts-o-domain\">www.yourdomain.com<\/span>");
     document.write("<span id=\"gts-o-email\">" + ss_email + "<\/span>");
     document.write("<span id=\"gts-o-country\">US<\/span>");
     document.write("<span id=\"gts-o-currency\">USD<\/span>");
     document.write("<span id=\"gts-o-total\">" + ss_ordertotal + "<\/span>");
     document.write("<span id=\"gts-o-discounts\">" + ss_coupon_discount + "<\/span>");
     document.write("<span id=\"gts-o-shipping-total\">" + ss_shiptotal + "<\/span>");
     document.write("<span id=\"gts-o-tax-total\">" + ss_taxtotal + "<\/span>");
     document.write("<span id=\"gts-o-est-ship-date\">" + weekDate + "<\/span>");
     document.write("<span id=\"gts-o-has-preorder\">N<\/span>");
     document.write("<span id=\"gts-o-has-digital\">N<\/span>");
   for (i=0; i<prodNum; i++) {
     document.write("<span class=\"gts-item\">");
       document.write("<span class=\"gts-i-name\">" + ss_name[i] + "<\/span>");
       document.write("<span class=\"gts-i-price\">" + ss_price[i] + "<\/span>");
       document.write("<span class=\"gts-i-quantity\">" + ss_quantity[i] + "<\/span>");
       document.write("<span class=\"gts-i-prodsearch-id\">" + ss_field10[i] + "<\/span>");
       document.write("<span class=\"gts-i-prodsearch-store-id\">555555<\/span>");
       document.write("<span class=\"gts-i-prodsearch-country\">US<\/span>");
       document.write("<span class=\"gts-i-prodsearch-language\">en<\/span>");
     document.write("<\/span>");
   }
   document.write("<\/div>");
   </script>
   
   Note: The orange areas in the code above can be changed but don't necessarily have to.  The first one, d.getDate()+7, says that you are telling Google you will ship the order 7 days after it is placed.  If your average ship time is longer than that, you will want to modify the 7 to whatever is more accurate for your store. The next few, " + ss_coupon_discount + ", " + ss_shiptotal + ", " + ss_taxtotal + " should remain the same if you have coupons, use any shipping rates, and use tax rates.  If you do not use any of these, replace the orange with 0. Also, the codes provided above are generic codes and should work for most stores.  I am not guaranteeing that they work for all stores.
   

I hope that this article helps as you set up your Google Trusted Stores account.  There is a month probationary period from Google for the Google Trusted Stores seal, so make sure that you have everything setup correctly, before waiting through that probation period.  Good luck :).

Full Code Example (changed for 4 days out for shipping instead of 7):
<script type="text/javascript">
var d = new Date();
var seven_date = d.getDate();
var curr_month = d.getMonth() + parseInt(1);
if (seven_date < 25) {
  var curr_year = d.getFullYear();
  var seven_date_two = seven_date + parseInt(4);
  if (curr_month < 9) {var curr_month_two = "0" + curr_month;} else {var curr_month_two = curr_month;}
  var weekDate =(curr_year + "-" + curr_month_two + "-" + seven_date_two);
}
else if (curr_month > 11) {
  var curr_year = d.getFullYear()+1;
  var curr_month_two = "01";
  var weekDate =(curr_year + "-" + curr_month_two + "-" + seven_date_two);
}
else {
  var curr_year = d.getFullYear();
  var curr_month_two = curr_month + parseInt(1);
  if (curr_month_two < 9) {var curr_month_three = "0" + curr_month_two;} else {var curr_month_three = curr_month_two;}
  var seven_date_two = "04";
  var weekDate =(curr_year + "-" + curr_month_three + "-" + seven_date_two);
}
var prodNum = number_products;

document.write("<div id=\"gts-order\" style=\"display: none;\">");
  document.write("<span id=\"gts-o-id\">" + ss_ordernum + "<\/span>");
  document.write("<span id=\"gts-o-domain\">www.laurenhillsdesign.com<\/span>");
  document.write("<span id=\"gts-o-email\">" + ss_email + "<\/span>");
  document.write("<span id=\"gts-o-country\">US<\/span>");
  document.write("<span id=\"gts-o-currency\">USD<\/span>");
  document.write("<span id=\"gts-o-total\">" + ss_ordertotal + "<\/span>");
  document.write("<span id=\"gts-o-discounts\">0<\/span>");
  document.write("<span id=\"gts-o-shipping-total\">0<\/span>");
  document.write("<span id=\"gts-o-tax-total\">" + ss_taxtotal + "<\/span>");
  document.write("<span id=\"gts-o-est-ship-date\">" + weekDate + "<\/span>");
  document.write("<span id=\"gts-o-has-preorder\">N<\/span>");
  document.write("<span id=\"gts-o-has-digital\">N<\/span>");

for (i=0; i<prodNum; i++) {
  document.write("<span class=\"gts-item\">");
    document.write("<span class=\"gts-i-name\">" + ss_name[i] + "<\/span>");
    document.write("<span class=\"gts-i-price\">" + ss_price[i] + "<\/span>");
    document.write("<span class=\"gts-i-quantity\">" + ss_quantity[i] + "<\/span>");
    document.write("<span class=\"gts-i-prodsearch-id\">" + ss_field14[i] + "<\/span>");
    document.write("<span class=\"gts-i-prodsearch-store-id\">123455<\/span>");
    document.write("<span class=\"gts-i-prodsearch-country\">US<\/span>");
    document.write("<span class=\"gts-i-prodsearch-language\">en<\/span>");
  document.write("<\/span>");
}
document.write("<\/div>");
#### show this line only for testing the date purposes.
#document.write(weekDate);
</script>

Will Google Product Search Changes Affect You?

The quick answer, "Yes, Google's Product Search changes will affect your product feeds." I regularly suggest that merchants submit their products to be listed in Google's Product Search.  This is a great way to get your products out there so that customers can easily find them. Coming this September, Google will be enforcing more product information than what they have required in the past. You can read more about these changes on the Google Blog at googlemerchantblog.blogspot.com.  I have outlined some of the main points below.

New Required Fields

• Availability - this will help customers find your products even when they are out of stock.
• Google Product Category - this is in addition to the Product Type field.
• Images - merchants often sent a product image in their feed but it was not required.  Google is now making this field required, and it is suggested that you send multiple product images.
• Apparel Options - for products such as apparel, merchants will need to include information such as size and colors available, as well as gender and age group.

So now the question is, what should you do about it? I'm sure that many shopping cart software providers will change their Google Product Feed submission in upcoming updates or releases so that the new requirements are in place, but in the off-chance that your store does not get updated as quickly as you'd like, you can take matters into your own hands. 

In ShopSite Manager and Pro stores, merchants have the option of creating their own custom product fields.  If you name these fields correctly, they can be used for your Google Product Feed.

Start by going to Preferences > Extra Fields.  In the Extra Product Fields section, claim 2 - 3 fields for your Google Product Search fields.  Name one of those fields "availability" and another "google_product_category." If you sell apparel and need the third field, name it "size." If you do not sell apparel, you could use the third field for additional product images, naming it "additional_image_link."

After saving changes, go to Merchandising > Google Services > Google Product Search > Configure. Check the checkboxes next to your three extra product fields so that those get included when you are submitting to Google.

Next you will want to add that information for each of your products.  For the "availability" field, you will want to enter in "in stock" if the product will be shipped within 3 days, "available for order" if the product will be shipped in more than 4 days, "out of stock" if you are not accepting orders, and "preorder" if the product is currently not in stock but you are accepting orders.

For the "google_product_category" field, you will need to find the correct taxonomy for each product.  Click here for more information.

For the "size" field for apparel items, separate each with a comma and put quotes around each.  For example, if you offer your item in small, medium and large, enter either "Small","Medium","Large" or "S","M","L" in the field provided. These will be displayed to shoppers so make sure it is something they will understand.

If you are going to submit additional images, unfortunately, each image needs its own field.  With my setup (using one field) you will need to enter the full URL for one of your additional images.  If you would like more product images (up to 10 additional, so 11 images total), you will need a different product field for every additional image.

Summary of Required Fields

• id - ShopSite sends the product item number.
• title - typically the brand and product name.
• description - use your shorter product description (500 - 1000 characters recommended).
• google_product_category - must use Google's taxonomy.
• link - URL to product more information page.
• image_link - URL to product image.
• condition - must be "new," "used" or "refurbished."
• availability - must be "in stock," "available for order," "out of stock" or "preorder."
• price - use lowest price if you are not sending the sale price.
• brand - required if you are submitting GTIN and/or MPN.
• gtin - for product's UPC or ISBN number.
• mpn - required if you are submitting GTIN and/or Brand.

Required Fields For Apparel Items

• item_group_id - required for variant items.
• color - required.
• material - required for items that differ by material.
• pattern - required for items that differ by pattern.
• size - required for variant items.
• gender - must be "male," "female" or "unisex."
• age_group - must be "adult" or "kids.