Monday, May 6, 2013

Helpful Website Headers

Headers are the first thing that loads on your website, the first thing a customer sees, and the place a customer looks to find what they want. Does your website header make it easy for customers to find what they are looking for?  Below are four questions to ask yourself as you look at your website's header and company logo.
  1. Does your header quickly convey what your company/website is about?
    Maybe this means that your logo or company name has keywords in it, or a slogan that conveys what your website is about.
  2. Can customers get to your main website pages by using the header?
    Pages like "Contact Us" or "Resources" are not website main pages.  Instead, make sure that your main product pages, best sellers, or specials are the first links in your navigation bar or in your header.
  3. If you have a large inventory, can customers search your website?
    If you have more than a handful of products, or large product categories, you will want to include a site search or product search so customers can search for products in your store.
  4. Why should customers purchase from your website?
    Do you offer free shipping?  Do you have great customer service?  Maybe you have 100% satisfaction guarantee or easy returns.  Whatever it is, include some basic information on why a customer should purchase from you.  It is easy to go from website to website looking for exactly what you want, for the price that you want.  Set your website apart from the rest and make sure your customers are aware of the benefits of shopping with your company.