Summer Winding Down Encourages Changes On Your Site

With each new season comes a reminder to update the content on your website. The exciting news that was on your site last season is now a little outdated.  The sales that were advertised or the top products that were advertised have changed. There are new and exciting things to be letting your customers share in. Two big focus points for the ending of summer are back to school and winter.

National Collegiate Ethics Bowl

I was not a student who always looked forward to going back to school, although I often was excited to start a new school year. As a kid you look forward to seeing friends you haven't seen all summer or wondering who your new teacher is going to be, high school students are looking at the extracurricular activities they will be participating in, college students are moving back into dorms, prepping for their new semester of classes, and as always, looking for this semester/year to be better than the last.  So with your store, you should help boost the excitement of a new school year.

For clothing, makeup or jewelry companies, get your customers excited about having some new outfits and new trends to show off.  If you sell furniture, you might want to target college students and point out furniture pieces that are good for dorms or that are compact and functional.  Most sites will have some way to advertise for or against the new school year. If you sell movies or books you could point out good 'break from studying' media choices. Students always want the latest in gadgets and electronics, so those are easy to advertise.

Snowboarding 2010

This time of year also brings colder weather. Before you know it, leaves will litter yards and the mountains will be covered in snow. The highlighted products on your site should be changing from t-shirts, biking gear and staying cool, to jackets, snow toys and keeping warm. It's great to highlight those products that help people transition to the new weather, or products that are used in the new weather.  Join your customers in the excitement of the upcoming season by celebrating the characteristics of the new season.