Reward Your Tired and Weary Shoppers

Everybody knows about the sales on Black Friday.  If you've participated in the craziness, you know that stores open as early as 4 or 5 in the morning, which means you are up at least by 2. However this year the sales start even earlier.  Stores such as Walmart, Target and Kohl's are opening their doors at midnight. Stores are putting more of an emphasis on the Black Friday sales. Another interesting bit of information is that NRF's Holiday Survey found that people are planning on spending more on themselves this year. So how can you use this knowledge to your advantage? Reward the weary!

The equivalent for online retailers of Black Friday is Cyber Monday, yet, by this point shoppers have already spent an exhausting weekend at local retailers hunting for deals.  By the time Cyber Monday rolls around you have some pretty exhausted and sleep deprived shoppers.  They have not been able to get all the items that they wanted at local retailers, so they are turning to the internet to solve their gift giving problems.  Yes, they are likely still looking for some glimmer of those sale prices that they saw over the weekend, but, as NRF's survey forecasts, they are also looking for a little pick-me-up for themselves. So show your tired shoppers some love by offering them free gifts or bonuses.  They can purchase the gifts for their loved ones, then get a guilt-free bonus gift for themselves.  You'll want to make this incentive worth your while, so offer deals such as "Spend over $X and get a FREE X!" This will increase your total per sale and will raise your customer's spirits over the busy shopping weekend.