DIY Search Engine Optimization Prep - PageSpeed

Page load times are a big factor for search engines.  Search engines don't want the high relevancy links in the search results to take an abnormally long time to load, so the slower your pages, the lower they will rank.  For tips on speeding up your pages, go to https://developers.google.com/speed/pagespeed/insights and enter your website's home page URL. Google will give you tips for making your website faster.  Some of the main tips are minifying your CSS and minifying your JavaScript, adding image sprites, and adding browser caching to your htaccess file.