5 Easily-Overlooked Final To-Do's For A Website

These 5 easily overlooked final to-dos for a website are things that only take a few moments, but will make a noticeable difference for you and your customers.

• Check Browser Compatibility. Often times you create, add, and make changes to your website using the same browser that you use for your regular web search, shopping, etc. However, just because it is your go-to browser doesn't mean that it is your customers' go-to browser.  You will want to check your website in all the major browsers to make sure that it looks and works correctly in all of them. The main ones I check when I am creating a website are FireFox, Chrome, Opera and Safari (all of those can be on Mac and PC), as well as Internet Explorer on a PC.  If you really want to over-achieve, you should also check your website on a few different tablets and mobile devices.
   
• Enable Google Analytics. This one is purely for you as a merchant.  Google has many tools that merchants can use to track visitors, sales, and to submit your website to search engines or to clean up your code.  Google Analytics along with Google Sitemap are two of my favorites.
  http://www.google.com/analytics/
   
• Add a Favicon. When you go to a website, and on the tab of your browser there is a tiny little square logo, that is a favicon.  It is a nice finishing touch that customers will notice when they come to your website.
  http://codex.wordpress.org/Creating_a_Favicon
   
• Validate Your HTML and Speed Check Your Site. I talk about these two a lot.  The two sites below allow you to enter the URL for a page on your website, and they will check for errors and speed, and will tell you how to clean up your code so your page is fast and smooth.
  https://developers.google.com/speed/pagespeed/insights
  http://validator.w3.org/
   
• Keyword Target Your Meta Tags. Each one of your store pages should have a title tag, meta keyword tag and meta description tag that is specific to that page.  Don't include words that are not found on the page, even if they are found on the rest of your website.  Do highlight your top keywords in the meta and title tags, as well as heading tags, strong tags, and anchors.